Shift Design Group


This article was written on 29 Nov 2011, and is filled under Calendar, Meet ups, Updates.

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The Importance of Brand Identity for the Entrepreneur


This month we are teaming up with the Start Up Advantage folks and doing a talk on the importance of brand identity. This is going to be a breakdown of what brand identity is and why it is important for an entrepreneur to invest in a design strategy. 

Please note that it will take place on WEDNESDAY, December 7th, instead of our regular first Tuesday of the month. We will be in Meeting Room A at the Downtown (Central) Library. 7:00-8:00 P.M.

Description from IN2LEX’s Start Up Advantage:

There are a lot of steps that go into starting a business – and one step that seems to be overlooked by many is the process of building brand identity. If this is a topic you know little about or you don’t really see the value of investing in a design strategy then this month’s meeting is for you! Join Meredith Moore as she helps bridge the gap between brand identity and your startup business strategy. Meredith will break down what a brand really is, why it is important, and how it applies to you and your startup. Meredith will provide basic steps for you to take, what to include and what you can wait to do later, how to find a designer, how to work with one and the price ranges for your budget.
After graduating from the Savannah College of Art and Design (SCAD), Meredith Moore moved to Lexington to pursue her career as a graphic designer at Lexmark International. She is the founder of the local creative initiative Shift Design Group ( which provides a common place for local creatives to network and strengthen Lexington’s design community.

Following the talk, you’re invited to join fellow entrepreneurs at Bellini’s for an entrepreneur’s meetup.
Details on the website at

Led by veteran entrepreneurs and investors, the Lexmark – IN2LEX | Startup Advantage Lecture Series is designed to stimulate your thinking and tilt the odds in your favor regarding tech-related business startups. Lectures convene the first Wednesday of each month at 6pm. Learn more at

About IN2LEX

IN2LEX is an open-source consortium of entrepreneurs and professionals in the creative and technology sectors. Our mission is to promote Lexington as a career, education and lifestyle destination for creative and technical business professionals and to act as catalyst where our technical, entrepreneur, and creative communities coincide.

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